This Will Send Chills Down your Spine

Autonomous sensory meridian response (ASMR) is used to describe a pleasant tingling sensation in the head, scalp, back, or peripheral regions of the body in response to visual, auditory, tactile, olfactory, or cognitive stimuli. 

There is strong anecdotal evidence to support the phenomenon but little or no scientific explanation or verified data. For an example of this experience watch the video posted below with headphones on.

More to Explore

Barratt, E.L., Spence, C., Davis, N.J. (2017). Sensory determinants of the autonomous sensory meridian response (ASMR): understanding the triggers. PeerJ.

Barratt, E., & Davis, N. (2015). Autonomous Sensory Meridian Response (ASMR): A flow-like mental state. PeerJ.

Campo, M. A., & Kehle, T. J. (2016). Autonomous sensory meridian response (ASMR) and frisson: Mindfully induced sensory phenomena that promote happiness. International Journal of School & Educational Psychology.